Archive for the 'new media' Category

Intense keyword research involves discovery of not just words but key phrases that people type into search engines when looking for certain goods and services. The benefit of having the most popular search terms online is obvious. Let’s take it one step further. What if you could put those keywords to work for you in […]

Every morning my email contains the daily Ad Age MediaWorks newsletter. It’s always interesting, however this morning it was a cold, sobering, glass of water in the face: Will Print Survive the Next Five Years? The author, Nat Ives, recounts last week’s bad news for magazines including the fact that the venerable Christian Science Monitor […]

We all get used to our habits, our routines. These routines include certain gadgets we use, certain clothes we wear, certain routes to work, and so on. Once in a while we change our routine. Maybe order a different drink at the coffee shop or wear a new pair of cool shoes you found at […]


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