3W Design Group - Media

Intense keyword research involves discovery of not just words but key phrases that people type into search engines when looking for certain goods and services. The benefit of having the most popular search terms online is obvious. Let’s take it one step further. What if you could put those keywords to work for you in print as well. I read recently about a whitewater rafting company that figured they needed to focus their pay-per-click advertising on terms like “family vacations” to get more clicks to their website. After intense keyword research, they realized the biggest customer  for their service were corporations who were looking for team building exercises for their employees. So they focused not only their online efforts on “team building”  but also their offline efforts as well. The sent direct mail postcards to corporations to tout their rafting service

The moral of the story? Today, when advertising/marketing dollars are scarce, get more online and offline bang for your buck by incorporating intense keyword research. And when you’re ready to embark on this marketing journey, call 3W Design. We have been turning leading edge technologies into business opportunities for our clients for over 13 years and we can do it for you!