3W Design Group - Media

We just sent an abbreviated version of this email out to our clients and we think it bears repeating. I was disappointed when we had to cut it back for space constraints so here it is in full…Gregg

Dear Client

Lately, we’ve noticed a surge of email offers from Web marketing companies that promise to deliver high search engine placement by using specific, targeted phrases. They promise top results when you type in a specific (i.e. rarly used) set of keyword phrases. They actually deliver on their promise and you can prove it to yourself every month before you pay that bill, you type in those 3 or 4 phrases and there you are… right at the top of the page in Google and Yahoo. That company can honestly say they fulfilled their end of the deal. However the results will not increase traffic to your site, it just empties your pockets.

Here’s why. You cannot be sure that your prospective visitor will type in one of those 3 or 4 exact phrases. When you use one of these companies you’re gambling on a very, very long shot. Out of the 9 to 16 words in your 3 to 4 keyword phrases, you are betting that your potential visitor will type in those exact words. Did you know there are approximately 250,000 distinct words in the English vocabulary?

Is this type of service a fraud? We think of it more as a parlor trick, a sleight-of-hand. These services are created for nothing other than taking advantage of people who don’t understand how the search engines work.

The search engines are actually just computer programs that are constantly being updated by programmers so their listing results are always changing. Sometime a little and sometimes a lot. They are updated every month, every week, sometimes every day. How can you stay on top of these changes? We can help you.

We receive and read a 200+ page document about the search engines that’s updated and published every month. We recently renewed our 11th yearly subscription. We have been students of the search engines since 1997 (that means we have read over 24,000 pages since we started). The search names have changed through the years, but their basic function remains the same - to provide the best results to their visitors’ queries.

Based on what we know and what we continue to learn, we have created several relevant search engine services for 2008 that make sense to any business and budget. All of 3W’s search services are aimed at increasing targeted traffic to your website by using current and valid techniques. No tricks or shortcuts.

Please look over the services we have to offer below. Give us a call and we’ll get you started. Let us help you put the power of the search engines to work for your business.

Sincerely,
Barb and Gregg
3W Design Group, Inc.

Call us! 920-854-9459
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3W Search Engine Service Options:

Option 1. Monthly Search Engine Traffic and True Ranking Report
Tracks the major search engines - Google, Yahoo & MSN. Includes one submission to major searches and indexes.
This is for you if:
• You are a do-it-yourselfer and are able to update you own pages and code, or
• If you would like to monitor your own traffic and status and decide for yourself when action is needed to hire 3W to make adjustments in order to increase your standings.

Option 2. Home Page Adjustment
Use of current technologies including application of keywords, text, links and title in correct proportions. Baseline Search Engine Traffic and True Ranking Report - Includes one submission to major searches and indexes. 3 month follow up report with improvements suggestions for increasing traffic.
This is for you if:
• You are generally satisfied with your web site performance but may have noticed a recent drop-off in traffic or
• ou are not sure if your site is doing as well as it could be and would like an indication of how much better your traffic could be without spending a great amount to find out.

Option 3. Home and Main Pages Adjustment (6 to 8 pages)**
Use of current technologies including application of keywords, text, links and titles in correct proportions. Baseline Search Engine Traffic and True Ranking Report – followed by one submission to major searches and indexes. 3W will keep your site’s various content tags, keyword phrases and more on track with current search rules. Monthly Search Engine Traffic and True Ranking Report tracks the major search engines - Google, Yahoo & MSN. Included with monthly reports is commentary by 3W on progress and improvements made to improve traffic and rankings.
This is for you if:
• You have a nice web site that gives an excellent first impression, you are not satisfied with your current number of visitors, you are convinced that your web traffic and rankings should be higher but are at a loss for what to do next.
• You may have spent money in the past on getting top Google and Yahoo rankings but your traffic has not increased in general from Google and Yahoo.

Option 4. Google AdWords Campaign w/Home & Main Pages Adjustment (6-8 pages)**
Monitored Google AdWords campaign. Includes 5 monitored Google Ads. 3W will strive to place you with the best keyword phrases available for your business at the best bid prices. Twice monthly adjustments of keyword phrases and regular disposal of worst performing ads. Best strategy for Google AdWord listings is to avoid number one and the extraneous clicks/costs that come from being first. Use of current technologies including application of keywords, text, links and titles in correct proportions. Baseline Search Engine Traffic and True Ranking Report – followed by one submission to major searches and indexes. 3W will keep your site’s various content tags, keyword phrases and more on track with current search rules. Monthly Search Engine Traffic and True Ranking Report tracks the major search engines - Google, Yahoo & MSN. Included with monthly reports is commentary by 3W on progress and improvements made to improve traffic and rankings.
This is for you if:
• You are convinced that spending more of your advertising budget on web marketing is a far better value than print and is the best and easiest way to track your advertising dollar.
• You have a nice web site that gives an excellent first impression, you are not satisfied with your current number of visitors, you are convinced that your web traffic and rankings should be higher but are at a loss for what to do next.
• You may have spent money in the past on getting top Google and Yahoo rankings but your traffic has not increased in general from Google and Yahoo

Email us or call for pricing! 312-637-9391