3W Design Group - Media

Marco R. della Cava of USA TODAY wrote a fascinating article On October 4, 2006 titled Working out of a ‘third place’. Here is an exerpt: “An estimated 30 million Americans, or roughly one-fifth of the nation’s workforce, are part of the so-called Kinko’s generation, employees who spend significant hours each month working outside of a traditional office”. The article is about people who regularly work out of coffee shops, airports and restaurants during part of their work week. By providing electricity and WiFi, these establishments are becoming the “office away from the office” for those of us working on the grid.

Another phenomonen aiding in our ability to work anywhere an online connection is available, is the proliferation of Web based software and tools. What are Web based tools and software? WordPress, the software we use to produce this blog is Web based as are other blog products such as Blogger, TypePad, and Radio UserLand. And in their quest to have a foothold in all things Internet, Google offers a bevy on online tools as well as tools and services in the early idea phase as part of Google Lab. There is no doubt that how and where we work is in flux. Adaptability is the key to surviving and flourishing in the swirling technological snow storm that is our world. More to come.

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