3W Design Group - Media

Almost 50% of my daily human interaction takes place because of a machine that sits on my desk. This includes both business and personal interactions. That machine of course is my computer and it helps me build and maintain the relationships that keep my income and my social calendar hopping

While some people decry the increasing influence of the computer on human relationships, I choose to celebrate it. Email, texting and instant messaging has diminished the art of letter writing, but so did the telephone! The act of writing a letter was always about communicating thoughts and ideas, not just about the physical act of writing. Technology has allowed us to carry on the correspondence without involving the post office and that makes me very happy.

In the course of a day, I receive and return emails from my mother, sisters and aunt as well as clients with whom I am exchanging proofs, job orders, estimates and more. My firm, 3W Design, has some clients we have never met face-to-face, but that does not diminish the working relationship we have and the services we provide to them.

These days if I receive a “personalized letter” in the mail it is more likely from a politician wanting money than it is from an old friend. (That’s the reason I will never get rid of my paper shredder).

My message to you today is to embrace the relationships you have created and nurtured with technology. Admit that you ask Google more questions on a daily basis than you may have asked a teacher in an entire semester. We humans are adaptable, we will never lose the need for one-on-one human interaction (even if it someday is carried out in a virtual world like Second Life).