3W Design Group - Media

In an October 2004 Wired magazine article, Chris Anderson described businesses like Amazon.com or Netflix as “long tail”. He wrote a book about it in 2006 and I highly recommend it for anyone who wants to understand the effect the Internet on our morphing economy. Anderson points out that the future will be kind to niche offerings online, be it music or some other product we don’t even know we want yet. The long tail has been made possible by the sophisticated aggregators that not only allow web users to sort through vast amounts of information, but also allow them to make recommendations to their peers who are looking for the same products. In addition to the book, Anderson has a blog called - naturally - The Long Tail.

3W is featured in a recent article by Sean Johnson in RedOrbit breaking news. The article called Selling the Sizzle talks about how marketing and advertising firms in the northeast Wisconsin/Green Bay market are integrating new technologies into their service offering. This article was written for and previously printed in Marketplace Magazine.