Social Media Marketing Services
The goal behind 3W Design Group’s
social media marketing services is to put your company in a position
to tap into the two-way conversation naturally happening between
you and your customers. Our services are designed to show you
where people are talking about you, the areas where you can best
get involved, and the tactics you should use to help increase
brand awareness.
With our social media audit, competitive
analysis, and custom-planned
strategies, we’ll
teach you how to take advantage
of the social Web and how to successfully
drive visitors to your site.
For five years I worked for a marketing agency that handled accounts from Visa’s Go World® to Benjamin Moore® paint. More than 1,000 people strong — located all over the U.S. — we managed award-winning marketing communications strategies and implementation for Fortune 500 clients.
Working from Door County, I continued to network with Barbara and Gregg Luhring regarding marketing communications, especially social media. Often, I encouraged our executive management team to bring them to the agency for educational ‘Lunch-and-Learn’ type seminars. Why? Because even with some of the most creative minds working at our agency, 3W Design was light years beyond in understanding and implementing social media strategies.
That is why, today, as I work now on my own I use 3W Design for web design, social media strategy counsel and implementation, and graphic design. To this day, I still have not met anyone in the industry that matches their expertise.
Jane Hillstrom
Hillstrom Communications |
3W Design Group’s social media services
include:Social media marketing strategy: Have you
been tasked with spending a social media or interactive marketing
budget, but you don’t
know where to start? We can assess
your needs, outline opportunities and prescribe specific actions
for long-term social media success.
Implementation guidelines: Did you already
decide what you want to do with social media, but you need help
navigating a complex and seemingly subjective landscape? We’ll
work with you to ensure the integrity of your brand, compliance
with the different mediums and best practices for future development
and communication.
Software recommendations: If there are hundreds of SEO tools,
there are thousands more social media tools due to the explosion
of open source software and a larger audience. Finding tools to
track performance, opportunities, management and more can be daunting,
but we can help narrow your choices based on budget, resources
and environments.
Social media audit: This is an in-depth
analysis of your site’s
presence across the various social
networks and a strategy for ways to improve it. Not every site
has a place on Digg or MySpace, so we cater our suggestions to
realistic options including niche opportunities and relevant
mainstream tactics.
Competitive analysis: Is your competition
doing an incredible job with videos, blogs, linkbait, widgets
or community building? We’ll identify their tactics, potential
service providers and action alerts that you can start implementing
to shake their hold on your industry.
Social profile creation: We will identify
the social networks where you should be participating and where
people are talking about you. We’ll also help you create
and manage your own social media profiles to attract visitors
and leverage the two-way conversation.
Badge creation and strategy: Want to spread
joy to your users by giving them something that’s useful
or relevant to them? We can create interactive badges that will
position you as an authority in the industry and have obvious
link-building benefits.
Widget strategy development: We will look at your Web site and
see whether or not you would benefit from an interactive widget
campaign. This includes identifying what type of widget may work
for your site, its probability for success, and what your competitors
are (or are not) doing and how you can better that.
Blog design, setup and/or optimization:
A blog that is not setup correctly won’t attract readers or bring you the search engine
benefits you’re after. We’ll work with you to find
the best blogging platform for your
needs, help you to optimize your blog for success from the very
beginning, and show you how to tweak it to make it more accessible
to both users and the search engines.
Blog strategy development: We can work with you to create a blog
strategy that carves a space for your corporate or personal brand
in the greater blog community. This may include crafting ideas
for blog posts, writing the posts themselves, showing you how to
comment on other blogs to build awareness, and much more.
Community building strategy development:
We’ll outline which
communities are worth monitoring,
what the competition is doing and how you can naturally enter
these communities and form relationships. This strategy document
will also show you how to identify the important conversations
in your industry and when, how and whom to reach out to.
Community monitoring:
Don’t have
a team in-house that you can allocate
community building to? No one knows your services and industry
better than you, but if you do want help, we can monitor the
communities important to you, track your brand or keywords across
those, and proactively respond to both positive and negative
mentions.
New hire reviews: Do you
want to hire a brand evangelist, social media specialist or blogger,
but don’t
know how to evaluate them? Let
our team review the candidates to find the perfect fit for your
company.
Questions? Call: 608-234-4614 or 920-854-9459, ext. 1 or email barb@3wdesign.com
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